Digital marketing makes use of digital technologies to promote a brand and convert its leads into customers. It makes use of internet as a promotional medium along with mobile, TV and internet. It has now become an important part of every marketing strategy as modern users want companies to have a strong and effective online presence.
The scope of digital marketing is very broad and includes all forms of marketing done through electronic devices. There are many types of digital marketing services and the success of your marketing campaign will depend on understanding which type of services will work best for your business needs.
What is digital marketing?
Digital marketing are all marketing activities that use an electronic device or the Internet.
Does it mean it’s any form of marketing that exists online?
Yes and no.
Digital marketing certainly encompasses all online marketing activities. However, it might include some offline activities, too.
Here are the main types of digital marketing you should consider for your business.
1. SEO (Search Engine Optimization) –
It helps to increase the website’s visibility across search engines. It is a process including several techniques like link building (internal links and back links), content creation, keyword research and technical analysis of the site.
A top place on the search engines can help a website get a lot of traffic. Companies providing this service will give you regular reports to monitor the progress of this process and its effects on your site’s position.
It’s important that the traffic you drive to your website is relevant to your industry. If you manage to attract a high volume of visitors searching for Macintosh computers while what you actually do is selling raincoats, the traffic will do you no good.
SEO is one of the most important types of digital marketing. By optimizing your content for search engines, you can increase a steady stream of relevant traffic that will only grow over time. Without search engine optimization, people simply won’t be able to find you on the Internet.
Some optimization techniques include: researching relevant keywords and including them into your website copy, optimizing your website titles, description and loading speed, building relevant backlinks.
2. Search Engine Marketing (SEM)
Initially, the term “search engine marketing” was used as an umbrella term for the process of gaining both paid and free search traffic. Over time, the industry switched to using the term “SEM”, or Search Engine Marketing, solely for paid activities.
So, what does this type of digital marketing mean?
Search engine marketing refers to a form of digital marketing that aims at increasing the visibility of a website in search engines by using paid methods. In other words, it’s the ads you put out there on Google AdWords and Bing Ads.
You can recognize paid search results in Google by the little sign “Ad” at the beginning of the URL. Also, Google puts these pages first in the search results.
By combining SEO and SEM, you can drive quality traffic to your website. With the help of search engine marketing, you can put yourself in front of the audience that is actively searching for services and brands like yours.
3. Email and Newsletters –
It is one of the earliest forms of digital marketing. It includes sending the personalized and targeted messages to meet the requirement of the users.
It is an important way to not only stay in touch with customers but also promote new products and offers. To put it shortly, it’s the use of email for promoting one’s products or services.
Email marketing might also refer to building relationships with your customers. Ideally, emails you send out to your clients should not only speak at them but also encourage meaningful interaction with your brand.
4. Pay per Click Advertising ( PPC) –
It helps you increase the visibility of a site through sponsored links on search engine pages. This campaign is relevant to the keywords that people use on search engines.
The cost of this campaign will depend on the competitiveness of the keyword you are using. It is very effective instant traffic for specific keywords.
Pay-per-click is a model of advertising where marketers pay a fee every time people click on their ad. Basically, it’s the process of buying visits to your site, as opposed to getting them organically via SEO or other types of digital marketing.
PPC is one of the types of paid search. It’s similar to SEM (search engine marketing) but can also include display advertising (cost-per-click based), and affiliate advertising.
5. Social Media Marketing –
Digital marketing companies pay a lot of stress on this form of marketing. Social media platforms like Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google + helps in establishing direct contact with the user.
A strong social media presence will help you build an online community to help build the brand’s image, showcase products and services, get feedback directly from end users and attract more potential buyers.
6. Content Marketing
Content marketing is a type of digital marketing that focuses on creating and distributing content for a target audience. The content aims at being valuable, relevant, and (ideally) consistent. Its ultimate goal is to drive a profitable customer action.
The crucial part here is “valuable” and “relevant”. This is what tells content marketing apart from traditional spammy advertising. The target audience should want to seek the content out and consume it.